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Senior Content Curator
In order to have a successful digital strategy, brands and organizations should have a single, carefully curated narrative that communicates the ‘what’ and ‘why’ of their mission. Adina takes the time to become a subject-matter specialist, researching our client partners’ raison d’être and what makes them unique.
Adina develops the collection of content required to build a strong foundation of loyal and engaged followers. She works with our client partners to design a blueprint to reach new customers and fans across the digital landscape. Using data and analytics, Adina also provides an open and ongoing window into the impact of each program we create, guiding further engagement and meaningful results.
Adina has studied history, design, journalism and education, giving her a unique and nuanced perspective on marketing and social media. She has more than 15 years of experience writing print, web, and social content for major brands and non-profit organizations.