Search Engine Marketing (SEM) includes all marketing efforts to drive traffic to your website. Generally, this includes Search Engine Optimization (SEO) as well as Pay Per Click (PPC) marketing through platforms like Google Adwords & Bing/Yahoo Ads.
At Oculus, our search marketing strategists go above and beyond simply bringing your website traffic. We bring you high-quality, relevant traffic. Traffic that has the highest chance of converting into your desired outcome. We ensure that your paid and organic search marketing efforts are working in an integrated, holistic manner and we identify where your customers are to pinpoint our efforts strategically and effectively.
In order to accomplish this, our team stays on top of the rapidly changing algorithms of the major search engines, best practices in SEO and Search Marketing, and the best technologies to deliver and measure search marketing results.
If you want the best possible return for every dollar spent on search marketing, get in touch with Oculus today.